How To Identify Fake Web Designers

Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.

Unlike a big corporation, a small business generally has a tight budget–especially when it comes to advertising and promotion–to engage a big web design agency to serve their online marketing needs.

With the understanding that a cheap-looking website is not the best way to represent your business–or that you do not have unlimited funds to throw at web designers on the off-chance that you’ll get something that resembles what you want–there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.

Here are some tips on how to choose the right one to meet your small business needs.

Identify the Fake Web Designers

Check out their portfolio!

Do they look professional? Is the style of the designer something you would like to have on your own site? Are they logical, easy to use, and provide what’s needed to help customers achieve their (and the clients’) goals? That means that a lot of business development has gone into them.

Web Designers vs Web Programmers

There are many web designers who are actually programmers who know little, if at all, about design. They use templates that are created by other professional designers. Unfortunately, templates aren’t customized to your unique business.

Moreover, with advances in software applications, it is easier than ever to create and build a website. These software can help anyone build a website without knowing a thing. However, there is a distinct difference between creating and designing one.

Design, be it web or print, is about communication. Without the necessary design knowledge how could the programmers do an effective job communicating with your prospective customers?

How Can Good Design Help Your Business

Design is about you–what you know, what you see, and what you have to say. Behind every design is a vision, a purpose, a reason to be. Web design is not about decoration but communication; about making your words and vision visible, giving it form and body for all the world to see.

While the sales copy of your website remains vital for the effective selling of your products or services, the use of typography, color, graphics and layout help lead your prospects read and navigate your website.

This makes your page a pleasure to read and increases their overall user-experience.

A professional, well-designed website has been proven to increase sales!

Web Design Process

The web design process is also a matter of planning, what to include and what to exclude, good design, appealing text, how to sell, what business plan to follow, and more.

Like any other marketing medium, it requires a lot of work by individuals who understand what visitors and the search engines like to see: properly organized text. Combining a nice layout with SEO isn’t easy, make sure the designer understands both the human and search components.

The result is pages that perform well for visitors and rank high for specific keywords.

No doubt, there are many who can turn out professional websites, but few who will volunteer to spend dozens of hours consulting with a client, designing a clear and unconfusing website, and sweating over ad copy, pictures and all the major and minor details — in essence, creating a online marketing vehicle.

Online Marketing

The number one mistake that most first time web site owners make is that they don’t know what to do with their site after it’s designed. It is very possible to have a beautiful site designed for you and no one ever sees it.

A website is merely another means of marketing your products or services. With hundreds, if not thousands, of websites sprouting out everyday, competition is fierce. Having a “web presence” for your business has virtually become an understatement.

A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines. Your website need to rank reasonably well in search engines.

Moreover, small business should seriously look into harnessing the power of the social media and sound web marketing design to increase the exposure of your services and products to extend your reach.

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